The daily practice explained
Why distro optimizes for consistency over intensity, and how Today works.
distro's thesis is that distribution is a craft, and crafts compound from consistent practice rather than occasional heroics. The product is built around this.
The loop
Four stations. You move ideas through them one at a time, every day:
- Capture — raw idea in, tagged by source
- Evaluate — 8-factor score, kill or refine early
- Draft — voice-matched platform-native writing
- Ship & learn — publish manually, run a post-mortem
Today
Today is the only page you need to open each morning. It shows, for your active app:
- A greeting with your streak count
- Three stat cards (Score / Ready / Streak)
- A 3–5 item checklist tailored to where you are in the loop
- Suggested next actions as choice cards — pick one, go do it
Every item has a time estimate. The total checklist usually totals 10–20 minutes. That's deliberate. If the list is long enough that it feels like a job, it stops being a practice.
The streak
Activity on any of the four stations bumps your streak. The counter is designed to be slightly evil around day seven — once you've got a week in, skipping a day costs more psychologically than doing it. That's the point.
What "consistency beats intensity" means in practice
One well-crafted post every Tuesday evening for a year beats a launch campaign that goes viral once and dies. The library of posts compounds. The audience forms slowly. The data accumulates. Your voice sharpens. None of that happens on a week-long sprint followed by silence.
When to skip
Settings → Cadence lets you mark off-days (weekends, travel, etc.). Those days don't break the streak. The streak tracks committed days, not calendar days.