The distro field notes.
Essays, teardowns, playbooks, and data. Long-form thinking for founders who treat distribution like craft.
Why most indie launches die in 72 hours
A pattern analysis of 400+ Product Hunt launches from 2025. The ones that survived the first three days had nothing in common with the ones that spiked and died — except for one thing nobody teaches.
How @levelsio posts 8×/day without losing his voice
Reverse-engineering 400 posts from a $400K/mo solo operator. His "voice" is a technique, not a gift.
The 10-minute morning ritual that unblocks your posting
Three steps, no willpower required. Capture → Evaluate → Queue. Stop thinking about posting and start doing it.
We analyzed 2,000 founder tweets. Here's what actually gets replies.
Hook structures that beat the algorithm, post lengths that convert, and the one word that kills engagement 40% of the time.
Growth hacks are the junk food of distribution
Why every viral thread formula stops working six months later, and what builds an audience that doesn't evaporate.
A conversation with an indie hacker doing $30K/mo quietly
No Twitter fame, no viral launches, no newsletter. Just a dev tool, a small audience, and a distribution practice.
The post-mortem template that changes how you post
Five questions to ask after every post. Answer honestly and your next post will be better. It's that simple.
Why your launch tweet looks like SaaS boilerplate
Eight phrases to banish from your writing forever, and what to use instead. Plus the "revised" versions of real launch posts from our users.
Distribution is not a funnel. It's a compound asset.
The mental model shift that makes daily posting sustainable. Think like an investor, not a marketer.
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