Guides that actually work.
Deep-dive playbooks for every stage of your distribution practice. Short enough to read, practical enough to ship.
Your first week on distro
A 7-day onboarding playbook. Each day has one thing to do, in 15 minutes or less, and by Friday you'll have a rhythm that compounds.
Finding your writing voice
The 4-step calibration process. Collect samples, identify quirks, set banned phrases, and refine over two weeks. Most useful playbook in the catalog.
Content pillars for SaaS founders
Six pillars that actually work — Build Log, Hot Take, Teardown, Quick Win, Vulnerable Share, Resource. When to use each, with examples.
The launch week playbook
T-14 days to T+14 days. Every post, every touchpoint, every pre-ship checkbox. Tested across 60+ distro user launches.
Repurposing that doesn't feel lazy
How to turn one idea into four platform-native posts without sounding like a bot. Rules for when to repurpose vs. rewrite from scratch.
Running BYOK at scale
Smart routing configs, monthly caps, multi-provider fallback, and when to bring your own vs. pay for hosted. For heavy users.
Building a distribution system for your team
Multi-app workflows, handoffs between builder and writer, review queues, and approval workflows. For 2-4 person teams.
Reading your own data honestly
The metrics that matter, the vanity metrics that don't, and how to run a weekly review that actually changes behavior. Hard but worth it.
New guide drops every 2 weeks
Every fortnight we publish a new long-form playbook based on what our community is asking. Subscribe and get notified the moment a new one ships.
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