Customizing factor weights

Weights control how the composite score is calculated. They live per-app, under Customize → Evaluation. Default is even-ish weighting; tune if your channel mix rewards something specific.

Default weights

hook_strength       0.18
specificity         0.16
audience_fit        0.14
distinctiveness     0.12
timing              0.10
emotional_charge    0.10
payoff              0.10
shareability        0.10

When to adjust

• B2B SaaS — increase specificity and payoff. Decrease shareability. Your audience is small and technical; depth matters more than spread.
• Consumer app — increase hook strength and shareability. Your audience scrolls fast; if the first line doesn't land, nothing else does.
• Creator / newsletter — increase distinctiveness and emotional charge. Your competitive moat is perspective.

How weights apply

They're applied client-side on the axis scores. Changing weights retroactively re-scores your historical evaluations — useful if you want to re-rank an old backlog under new priorities.

Caveat

Weights are a blunt instrument. If you find yourself tuning them constantly, you're probably overfitting to a small sample. Set once based on your app's distribution reality, leave alone for at least 30 published posts before revisiting.